The Ask:

-Provide my freelance client with foundational social media strategy, creative guidance and metrics reporting.

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The Answer: 

-Built an overarching social media strategy based on platform best practices, competitor analysis and A/B testing. 

-Took part in the creative concepting of said strategy from a social-specific perspective. 

-Provided consistent publishing support and community engagement through re-shares, comments, liking, etc. 

-Managed paid media ads including budget and targeting. 

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The Result: 

-Increased followers by: 300+ in 3 months

-Increased average engagement by: 58%