Made by manning
Berkley born, denver grown, portland THRIVING.
What happened in Paris...didn't stay in Paris.
The Ask:
-Leverage Nike athletes to help tease and reveal the 2019 World Cup kits across @nike, @nikewomen and @nikefootball.
The Answer:
- A Sam Kerr takeover on @nike, giving fans an inside look at her experience.
- A curated story on @nikewomen using re-shares of athlete content, allowing them to be the 'hosts' on our channel.
- A more product-focused story on @nikefootball featuring athletes in their new kits, describing how they feel about them.
Gurls Talk
The Ask:
-Capture content throughout the live panel and use it to include the broader social audience and further communicate Nike's commitment to women.
The Answer:
-Pull live quotes and imagery from the panel discussion and storyboard it into a cohesive experience for the @nikewomen audience.
-Make sure athletes and influencers are tagged so they're able to re-share and spread the message.
-Drive to the Gurls Talk podcast with a swipe-up on the last frame to further promote our female family.