This year is the beginning of a pivotal turning point for Nike's social media. 

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Massive perspectives and strategies were reconstructed.

 

All with the primary goal of highlighting the athletes first, products second.

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Our team was responsible for the social roll-out across @nike, @nikewomen and @niketraining for the Fight For Your Dreams Campaign and the Dream Crazier campaign. 

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From designing stories and strategy to problem solves on the fly, both executions required seamless coordination, brand knowledge and platform experience.